Content Marketing, NUS Business School
Thought leadership content
NUS Business School was an early starter in brand publishing and I was a key member of the communications team driving its content strategy. Below is a series of interviews I conducted with top Asian business leaders for Think Business, a knowledge portal set up in 2011 to position the institution as a leading business school in Asia.
[Below] Interview with Pony Ma, Chinese entrepreneur and founder of Tencent.
[Bottom] Interview with William Fung, Group Managing Director of Hong Kong's Li & Fung Group
Brand campaign
The video below is part of a 2013 series of brand videos developed to highlight the business school's core values through stories from its diverse student body.
© NUS Business School
